Centre Projects
Sensory evaluation of wine: A psychological interpretation
Brief:Sensory evaluation of wine is a routine and important practice within the wine industry, ranging from informal, in-house samplings at wineries through to judging wines at national and international wine competitions. This project aims to work with a panel of wine professionals (winemakers and wine critics/judges) to further investigate key variables of wine evaluation behaviour. The research will be theoretically driven, set within a psychological science framework. It is intended, however, that the aspects of wine evaluation investigated will result in findings that have application to current issues/concerns faced by wine industry professionals.
Sensory evaluation of wine: A psychological interpretation (extracted from Annual Report 2005-06)
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